Privacy Policy

Last updated by 25th October 2022

Our commitment to you

Bao Bei Reading Wonderland Sdn Bhd (who we refer to, together with all our branches, as “Bao Bei”, “us”, “we”, or “our”, depending on the context) is committed to preserving your privacy. This Privacy Policy is your guide to how we will handle information we learn about you from your visit to our Bao bei’s website (the “Website”). This Privacy Policy applies to information we collect through the Website that link to this Privacy Policy, as well as through any other contact you have with us in connection with the educational programs we offer (referred to generally as a “Programme” or the “Programmes”). By accessing, browsing, downloading and/or using our Website, you are creating a binding contract between you and us, and you are acknowledging that you have read, understood, and agreed to be bound by this Privacy Policy and agree to us processing your personal date in accordance with the manner as set out in this Privacy Policy, amended from time to time.
If you do not agree with the terms of this Privacy Policy and would prefer that we not collect, use, or share your information as we describe, you should not use the Website or otherwise provide us with any information.
Please read and review our privacy policy carefully to get a clear understanding of how we collect, use or otherwise protect your Personal Data in accordance with our Website. For more information please send an email to

1. Collection And Use Of Personal Information

“Personal Information” refers to information that can be used to personally identify you, a specific individual, directly or indirectly. Different states, countries, and laws define Personal Information (or similar terms, such as “personally identifiable information” and “personal data”) differently, but Personal Information generally includes information such as your name, mailing address, e-mail address, and phone number. It may also include the internet protocol (IP) address of your computer or mobile device if that IP address can be associated with other Personal Information and used to identify a particular person, or geo-location information, again if that information can be used to pinpoint a specific party.

2. Disclosure of Your Personal Information Is On Your Full Discretion

We will collect Personal Information from you only if you voluntarily provide it to us. For example, if you decide to contact us, such as through a “Contact Us,” “Request More Information,” or similar links on the Website, if you request information about our branches or about the Programmes and other services we offer, if you apply for enrollment in a Programme, or if you sign up to receive newsletters or other materials, you may provide us with your name, email address, and any other information you include with your submission.
If you participate in a Programme, we will obtain Personal Information from you so that we and our and our branches provide you with the services that you have signed up to receive. If you choose not to provide certain Personal Information, that choice may make it difficult or impossible for you to access services through the Website. It is ultimately your choice whether you want to interact with us and the our branches, enroll in Programmes, and/or participate in online learning through our branches.

3. Personal Information We Collect

The Personal Information you may be asked to provide to us and/or our branches includes but not limited to:
  • full name;
  • email address;
  • telephone number;
  • gender;
  • age;
  • address/location;
  • contact preferences;
  • internet access/IP address;
  • cookies data;
  • appointment requests;
  • public posts made by you;
  • testimonials and opinions;
  • images;
  • racial/ethnic background;
  • employment history information;
  • previous and current employer(s), job title, and employment status;
  • personal/demographic information;
  • letters of recommendation;
  • criminal history/convictions;
  • aggregate date on content you engages with;
  • any other information about you when engages in our service and/or continue to browse through the Website

4. Purpose And How We Use It

We collect this information as necessary for us to enter into and/or perform a contract with you. We also collect this information so that we can operate our business and provide services to you and others. Where legally necessary, we will obtain your consent to collect this information (such as to use your image in photos and videos).
We may use, disclose and/or process your personal data for one or more of the following purposes:
  • to help us identify you;
  • to provide you with information and services you have requested. This may include information that has been requested by a third party using “refer a friend” or similar referral forms;
  • to provide relevant information to you while browsing our website or upon your request, to assist you with enrollment in Programmes or courses, and to facilitate flexible online learning;
  • to provide the public with information about our branches, Programmes, and other products and services for purposes of marketing;
  • to ensure the quality of our services and interactions with you;
  • to provide you with information and services you have requested;
  • to assist you with the enrollment in Programmes and courses and to facilitate flexible online learning;
  • to respond to and/or address your requests and inquiries, and/or to provide requested information to you;
  • to produce statistics and research for internal and statutory reporting, record-keeping requirements, and/or compliance with legal, regulatory, and other good governance obligations;
  • where necessary as part of any restructuring of Bao Bei and its branches;
  • any other purpose which we notify you at the time of obtaining your consent.
In addition to the Personal Information you may provide us directly, we receive information about you from others, including but not limited to, demographics, lifestyle/interests, and household income. We use this information to better understand students and potential students, so that we can tailor our marketing messaging to specific persons, so that the information we provide is meaningful and helpful to both our branches and to the recipient.

5. Protecting And Retaining Of Your Information

We keep your Personal Information only as long as we need it for legitimate business purposes and as permitted by applicable law.
It is important to note that some information may be made public. For example, with your consent we may use your image and testimonials in promotional materials. Accordingly, your information will be able to be seen and republished for as long as the marketing materials continue to be posted online, or as long as the hard copies remain in existence.

6. Sharing Information With Others

We collect, use, and process your Personal Information on behalf of our branches, and accordingly, it will be shared with our branches for all purposes consistent with this Privacy Policy, including to process applications and enrollment materials and to fulfill our contractual relationship with our branches.
In addition, we may also collect and share your Personal Information with our branches so that we can collaborate with them to develop, deploy, and deliver additional Programmes and courses, and to facilitate flexible online learning.

7. Third Party Websites

The Website may offer social network and similar sharing features, such as Facebook, Twitter, Instagram, and YouTube buttons, which let you share information related to the Website, our branches, and/or the Programme(s) you enroll in through your preferred social media platforms. In addition, the Website may include links to other third party websites. Those website, and the third parties’ use of any data that may be collected by those website, is not governed by this Privacy Policy. You should always review the privacy policies of any website you visit before submitting your Personal Information. In addition, depending on how you use those features and your settings with the social network or other third party website, the information you share may be available to others, including your friends and/or the public.
For more information about how your information may be shared through those social networks and other third party website once it is provided to them, review the privacy policies of those social networks and other third party sites.

8. Security

We use a variety of measures to maintain the safety of your Personal Information, including measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. We store the Personal Information you provide on secure servers.
It is important to note that no electronic data transmission over the Internet can be guaranteed to be absolutely secure. Thus, we believe that we use reasonable measures to protect Personal Information, we cannot ensure or warrant the security of any information transmitted or otherwise provided to us or received from us.

9. Your Rights

If you have any questions regarding this Privacy Policy or our use of your Personal Information, you can contact our Confidentiality and Security Team by email at or by phone at +60362733661.
As noted above, we have standard retention practices with respect to the Personal Information we collect. If you would like to request any earlier removal of your Personal Information, please contact us at Please note that we may not be able to completely remove Personal Information from the Website or our systems in certain circumstances. This will be true if the data is not in a searchable format, if it is retained in backup systems or cached or archived pages, if we need it to prevent fraud or future abuse, or if we are required by law to keep it.

10. Indemnity

You shall defend, indemnify and hold us and our branches harmless from any and all claims, liabilities, costs and expenses, including reasonable legal fees, arising in any way from your use of the Website or the placement or transmission of any message, information or other materials through the Website.

11. Changes To This Privacy Policy

We may revise or update this Privacy Policy at any time by posting a revised/an updated version on the Website. Unless stated otherwise, any revision or update takes effect immediately. You can determine when this Privacy Policy was last revise by referring to the “Last Updated” located at the top of this Privacy Policy. Your continued access and/or use of our Website after a revision or update to this Privacy Policy constitutes your binding acceptance of the revised or updated Privacy Policy.
You understand and agree that your continued access to or use of the Website after any posted modification to this Privacy Policy indicates your acceptance of the modification, even if you did not take the time to read the modification.

12. Jurisdiction

These Terms and Conditions shall be governed and construed in accordance with the laws of Malaysia, whose courts shall have exclusive jurisdiction, although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or other relevant country.